The Social Newsroom
We make social-first content out of Melbourne: the channel plan first, then a shoot framed vertical from the first setup, captioned properly, versioned for the platform it posts to, and handed over on a cadence you can actually keep.
The tag desk: pick a tag to see what it means here
Framed vertical from the first setup, so the 9:16 crop is the real frame rather than a rescue.
Try the format switcherFour shapes of brief, and what each one usually needs from a shoot. Hover or focus a card to pull the frame out of the duotone.
Internet MediaTypical briefLaunch
What a launch usually needs out of one shoot day: a hero cut plus platform-native variants pulled from the same setups, shot so the vertical crop is the real frame rather than a rescue, with the hero and its variants planned into one setup list before the crew arrives.
Internet MediaTypical briefAlways-on
For the months when nothing is launching and the channel still has to eat: a batch shoot that fills the calendar with talking-head explainers, silent-watchable how-tos and short pieces to camera, all captioned, named to a convention and filed ready to schedule.
Internet MediaTypical briefEvents
When the event itself is the content: floor coverage cut into a short recap, a run of standalone speaker moments and a stills selection, framed vertical while filming rather than cropped into shape afterwards.
Internet MediaTypical briefFounder-led
When one person is the channel: a fixed set, a written question bank and a house caption style, so episodes are recorded in batches and released weekly without looking like they were all made on one afternoon.
End to end, or any part of it. Six desks, one rundown.
Which platforms earn their place, what each one is actually for, and what goes out in the weeks when nothing is launching. Written as a plan somebody in your team can run without us in the room.
Shot for vertical on the day rather than rescued in the edit. Framing, movement and pacing decided on set, with safe zones for interface overlays accounted for before the camera rolls.
One shoot day, versioned properly. Vertical, square and landscape built as separate edits from the same setups, each with its own crops, timing and titles, not one master squeezed to fit three slots.
Every cut is built to be understood with the audio muted: the point carried on screen, the pacing sized to a thumb, and the on-screen words set with the edit rather than typed over it afterwards. If what you need is captioning on footage we did not cut, that is a fixed scope job at Vidz in the same group and we will send you there.
A posting rhythm sized to your real capacity, with a content bank built ahead of time so the quiet weeks do not go dark and the busy ones do not go feral.
A regular look at what held attention and what got scrolled past, turned into a short list of changes for the next batch rather than a dashboard nobody opens.
Scroll the phone, or pick a post type. Each one explains itself: what it is for, how it is framed, and whether it survives with the sound off. Turn on safe zones to see where the interface sits.
Illustrative posts. Guidance, not a real account.
One shoot, four ratios, each its own edit. Switch the ratio and compare a lazy centre crop with a proper reframe: the subject tracked, the title moved, the interface respected.
Reframed: subject tracked, title moved clear of the interface. A separate edit for this ratio.
We start at the platform and work backwards.
Internet Media is the social-first arm of Sukh Sandhu Pty Ltd, based in Melbourne. We start at the platform and work backwards: the ratio, the first two seconds, whether it holds up with the sound off, how the caption sits under a thumb. That is a different brief from a television commercial, so we do not start with one and trim it down.
The unglamorous parts are most of the job. Naming conventions, safe zones, subtitle timing, thumbnail frames, a posting calendar that survives a busy month. We would rather hand over files that are ready to post and a cadence somebody can keep than a beautiful master that sits in a folder waiting for a decision.
Two kinds of brief belong elsewhere in the group and we say so early. Work that has to hold up on air, or that has to be made properly in Hindi, Punjabi or Urdu as well as English, is Awaaz Media's. A single fixed scope job on footage you already hold is Vidz's. Sending you across costs you less than watching us half make it here.
The ones that come up before every brief.
We can, and sometimes it is the right call. There is a real difference between a centre crop and a proper reframe with the subject tracked and the titles repositioned, and reframing footage you already hold is a fixed scope job at Vidz in the same group. What no reframe recovers is pacing and framing decided for a landscape screen, so where the budget allows we would rather shoot with the vertical crop in mind, on the same day with the same crew.
We plan the cadence, build the content bank and hand over a schedule ready to load. Ongoing community management and replying to comments sit outside what we do, and we will say so up front rather than quietly do it badly.
The mainstream vertical and feed platforms, plus landscape where it still earns its place. We would rather you commit properly to a handful of channels you can feed than spread thin across everything with an account nobody has posted to since launch.
We do, in Australian English, as part of the edit rather than as an afterthought at the end, so the words on screen are timed and styled to the cut they belong to.
Tell us the channels, the launch or the quiet stretch you are planning for. Write to sukh@sukhsandhu.com and we will read it.
